The Return of the Starbucks Red Cups Puts Love on the Spotlight

This holiday season, Starbucks, through its red cups, encourages everyone to express their affection and take simple gestures to make this Christmas an extra special one.

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Say ‘thanks’ or ‘you’re great’ with a little encouragement from the red cup. This year, the Starbucks red holiday cups returns with a new look. The ‘Hearts of the Season’ red cups feature hands that form a heart. In the middle of the shape, customers can make it personal by writing the names of their loved ones or even fill it with scribbled messages. 

Build the courage to show people just how special they are.  To celebrate the spirit of the season by recognizing the people who have shown generosity and kindness and enlivened these values all year-round. Part of the challenge of the red cup is putting your ‘heart’ in your cup for other people to see. 

Join in graciously welcoming the goodness in others. Starbucks encourages people to create a stream of positivity online, sharing stories of kindness and tagging people who have exhibited this action using the hashtag #GiveGood. With a simple gesture of acknowledging one individual, we can inspire others to follow suit and pass on the habit of doing good.

Take on the habit of giving by starting early and trying often. It takes practice to adopt the habit of giving, and the red cups are only one great way to start. Explore ways on how to give good this season. Lend your ear to a friend or a loved one. Surprise yourself with what you can do to show others the best reasons for the season.

Allow yourself to be moved this Christmas. There is something about the holidays that unspool the heartstrings and lends the courage to be loving to others. Embrace this time to support organizations that turn compassion into action. The names topping the Starbucks list this year are: Teach for the Philippines (TFP) and the Philippine Educational Theater Association (PETA). Who else is in your list?

The Hearts of the Season Red Cups are available in Starbucks branches nationwide this season. Catch its festive new look and the ‘good and merry’ things it collects this Christmas.

“We encourage our customers to recognize those who fill their heart and embody goodness this holiday season by writing that person’s name in the heart of the cup. The holidays are about remembering what it means to give love and put goodness out into the world,” shared Keith Cole, Starbucks Philippines head of marketing.

The red cups continue the tradition of meaningful cups from Starbucks, after the “Give Good” color-in cup that celebrated the diverse ways people celebrate Christmas. Get a cup of your favorite handcrafted beverage today, and pick up the habit of ‘giving good’ from Starbucks. 

The red cups make a comeback at Starbucks stores this December as we invite everyone to recognize goodness and generosity using the hashtag #GiveGood.
About Starbucks Philippines 
December 4, 1997, the Philippines had its first taste of the Starbucks Experience with its very first branch at the 6750 Ayala Building in Makati City. Starbucks has since won the hearts of the Filipinos. The opening of the 6750 Ayala store marked an important milestone in our history – the Philippines became the third market to open outside North America. The tradition of warm hospitality, constant need for connection, and love for coffee – these are the qualities that make Starbucks Coffee and the Filipino people a great culture fit. 
To share in the experience, please visit us in our stores or online at
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience please visit us in our stores, online at and through the Starbucks Newsroom.